'Perfect pH' CORE premium bottled water could be $60 - 100m brand at retail in 2016, predict

Following a soft launch in Southern California in 2014, CORE is now in 30,000+ points of distribution nationwide . Picture: CORE Nutrition LLC.

CORE hydration - an ultra purified, electrolyte-infused bottled water with a 'perfect pH' of 7.4 that first hit shelves in late 2014 and is now in 30,000+ stores - is on course to generate retail sales of $60-100 million in 2016, predicts co-founder Lance Collins.

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From a marketing perspective, there will also be opportunities to use the influence of celebrity investors and brand ambassadors from Adam Levine, Backy G, and Demi Lovato to Diplo, Juicy J and Katy Perry to promote the brand now that it has secured national distribution, says Berniker.

"These artists are investors as well as ambassadors, so they really want to see CORE succeed."

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