Skechers’ Robert Greenberg On Living The California Dream

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Greenberg has always been driven by details big and small — whether he’s examining the sole of a shoe, digging deeply into a financial statement or crafting the perfect ad campaign. On this particular day, he was eager to play a yet-to-be released spot starring Demi Lovato, featuring her hit song “Confident,” plus several more commercials. “I could watch these all day,” said the master marketer, whose intense passion for business and killer instincts have built two powerhouse footwear companies over the last three decades.